Product training: the same feature, four completely different questions

Another training session behind me — this time another group of clients saw live how our systems work.

As a PM I spend a lot of time in meetings and presentations. I learned quickly that, depending on who I am talking to, the same function or product feature means something completely different.

It all depends on the perspective:

• The installer wants to know how it is mounted, whether the installation is quick, whether it causes trouble and whether they will have to come back to the client afterwards.
• The end client wants to know whether the product really solves their problem.
• The salesperson needs to know the advantages over the competition, whether it sells easily and how fast it will move off the shelf.
• The architect checks whether the product looks good in the design and helps close the topic with the client by meeting their expectations.

After many training sessions I noticed a similar pattern: an honest conversation and understanding the other side’s perspective is what matters most.

It is not about what we present — it is about which real problems we are trying to solve.

Do you have similar experiences? Share them below.